Unity for Games

Build vs buy: Analytics & CRM for games

It’s a given that analytics and customer relationship management (CRM) are essential to any business that makes live games. The question commonly asked by successful games studios, with ample resources and talent, is this: can and should we build it ourselves?

In this guide, we look at what ‘build vs buy’ actually means in the age of live games with massive variable audiences and what functionality is required to operate them. We’ll also compare the impact of each choice in relation to key areas of consideration.

Areas covered include:

• Necessary functionality
• Cost
• Time to value
• Maintenance & support
• Customization

By the end of this e-book, you’ll have all the information you need to decide what’s best for your studio.