Perfect your soft launch strategy for user acquisition
Conducting a soft launch is a great way to begin growing your user base and gather insights on what user acquisition tactics will work best. Explore industry benchmarks to plan your own.
Preferred
location
Canada
Ideal time
of year
January
Time to reach
peak DAU
7-8 weeks
Average duration of a soft launch
Spend your ad budget wisely
Discover what genres bring the best CVR, IPM, CTR, and retention so you can make the right choice in where to advertise your game.
Higher CTRs in ads in hypercasual games
Balancing IAA and IAP
Determining what your monetization mix will look like is another important step in setting your game up for long term success. Make decisions on how you'll monetize different segments of your audience with actionable data.
Average annual transactions for high and low-value payers on iOS and Android
of total IAP revenue for a game comes from the top 5% of payers
Create placements that perform
Choosing how to implement ads in your game can come with a lot of unknowns. See insights around high performing ad formats, length, volume, and timing across genres.
of all users completely watch a rewarded video ad
Support the future of
your creation
Want to learn the best soft launch tactics or how to balance your monetization mix? Read the full report to uncover all this and more.
Download the report
Grow and monetize your game
Unity Ads gives you the tools to drive revenue and growth goals. Whether you’re a game publisher, advertiser, or both, Unity Ads has the expertise and experience you need to support your monetization and user acquisition strategy.
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