71%
Of customers expect companies to deliver personalized interactions.
Source: McKinsey & Company, 2021Find your foothold in the metaverse
The metaverse is here to stay; it has limitless applications across all industries and is opening the door for new business models. Explore these tips from industry experts to see how you can get started.
Be early and
reap the rewards
Find your fit
Take a
long-term
view
“The metaverse is a fast-evolving space, so leaping into it swiftly may be tempting—but brands need a plan.”
- Tim Dillon, SVP, Real-time & Virtual Worlds, Media.Monks
Take the plunge
Metaverse experiences for e-commerce are not isolated to the retail or direct-to-customer market. B2C trends are shaping how B2B organizations approach virtual selling.
80%
Of B2B sales interactions between suppliers and buyers will occur in digital channels by 2025
Seeking solutions for
new priorities
Should you adopt immersive technology into your sales and marketing strategies? Discover the benefits and find out what companies and customers are saying about the importance of metaverse experiences.
76%
Of customers say they get frustrated when companies do not offer a customized experience.
Source: McKinsey & Company, 20214 out of 5
Companies say that improving digital marketing and e-commerce capabilities - over any other areas of their business - is a more important priority.
Source: A commissioned study conducted by Forrester Consulting on behalf of Unity, September 2021“The technologies that comprise the metaverse will be rolling out over the course of this decade, but the time for enterprises to get started is now.”
- Tony Parisi, Chief Strategy Officer, Lamina1
“The metaverse enables us to take product functions and represent them in the context of other data and show them at any point in the product development process to everyone who should see it. Everyone has a voice.”
- Elizabeth Baron, Global Lead, Enterprise Solutions, Unity
“The raw material of the metaverse is 3D data, and companies need to produce this content before thinking about integrating it into their marketing and sales strategies.”
- Jordane Richter, Chief Sales and Marketing Officer, LS GROUP
“The metaverse is a fast-evolving space, so leaping into it swiftly may be tempting—but brands need a plan. That’s why it’s important to act now by experimenting with ways to align artistry and utility to unlock value.”
- Tim Dillon, SVP Real-time & Virtual Worlds, Media.Monks
“Prototyping hardware for real-world context is often longer and more expensive. We’ve started to split the difference by leveraging VR to bring design concepts and trades quickly and cheaply into an experience that the user can properly evaluate.”
- Jonathan Mitchell, Strategic Modelling and Simulation Manager, Bell
Equip yourself with more metaverse resources
Road to the Metaverse: Executive series
The metaverse is here and it is being powered by real-time 3D technology. Join our monthly sessions to explore strategies and get training on the tools required to build connected and immersive experiences across industries.
Bringing B2B marketing into the metaverse
B2B buyer behaviors are on the move, and the pressure is on for marketers to adopt new technologies to meet the growing demands of buyer expectations.
Retail’s Big Shift: Real-time 3D and the Metaverse
As technology matures and consumer interest grows, brands are feeling major fear of missing out about the metaverse. Discover how to get ahead of that fear by creating forward-looking strategies that ensure brands can meet shifting consumer expectations.
The destinations of the metaverse
Discover how Unity’s CEO John Riccitiello defines the metaverse and how millions of metaverse destinations will change the way we connect and work.
Jumpstart your metaverse marketing journey
Interested in learning more about how you can make the most out of your metaverse journey in 2023? Get the e-book to uncover this and more.