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Data will elevate the impact of visual storytelling

The last year or two have seen an explosion of developments in photorealism and mixed-reality rendering. In parallel, we’ve seen tremendous growth in viewer appetite for richer datasets that tell a deeper story. As the breadth of datasets expands, so do the possibilities for dynamic visualisation and interactivity.

Data-Driven Graphics has long been at the center of Astucemedia – it permeates everything we do. As the broadcast industry shifts perspective towards the storytelling experience, the trend we’re seeing is engaging content that relies on data and graphics be intertwined. Rendered and delivered in real-time.

Expect to see the viewer experience increasingly enhanced with layers of data that offer both macro and meta expansions; for example, more drill-down statistics in tandem with high-level content whose relationship to the story may be unexpected at first glance, but is revealed through data storytelling. We see this layering-of-data trend spanning all domains, notably in finance, sports, elections and interactive experiences.