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Visualization will supercharge more productions

Virtual production is a term most often applied to blockbuster productions, which incorporate Previs, Techvis, and SafetyVis to imagine new workflows and complex scenes before physical work begins.

In 2021, these valuable visualization technologies will become seamlessly integrated with more productions of any scale – scripted and non-scripted television, animation, and Indie budget filmmaking.

This is playing out in two ways for our Cinecode clients. First, Apple’s introduction of Lidar on their devices has supercharged Cinecode’s ability to provide remarkably in-depth LiDAR scans at a substantially reduced cost and with less planning or manpower to accomplish well, opening the door for more collaborative teams, a better depth of Pre-production planning which helps the bottom line, and creative outcomes.

Second, economies of scale will benefit more productions. Our animators and developers work in tandem on tools, some of which can be show-specific, while others have a broader appeal. Inevitably, both are empowering clients at the speeds they need to produce.