Power your user acquisition campaigns

Trusted by advertisers everywhere

Key benefits


Greater reach at scale

Our buying expertise and premium inventory can help broaden your reach and maximize your user base.


Advanced targeting

Machine learning helps you improve targeting and optimize your campaigns for ROAS and retention while respecting privacy.


Diverse ad formats

Discover engaging ad formats that capture users’ attention, such as rewarded video, playables, interstitials, unique end cards and AR.


Actionable analytics

Access actionable analytics and build custom reports through a drag-and-drop interface to surface deeper campaign insights.


Campaign management

Easily set up, monitor and optimize your ad campaigns with our dashboard - designed to empower you to self-serve.


Expert advice

Discover campaign best practices and get support with account management and professional services from industry veterans.

The go-to network for gaming user acquisition


Average monthly ad impressions worldwide


Average devices reached per month globally


New installs per month delivered for developers


Average daily users viewing ads globally

User acquisition best practices from our experts

We consulted our Unity Ads experts to get their recommendations and best practices on how to take user acquisition campaigns to the next level. Read about strategies for launching, bidding, creative concepts, post-install optimization, and more.

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What advertisers say about user acquisition with Unity

"In our experience, video ads deliver highly engaged users – and it has been a pleasure working with the Unity Ads team."

— Erlend Christoffersen, Director of User Acquisition, Supercell.

"Since we went with Unity and their Unified Auction as one single source, we’ve experienced a 15% increase over baseline in engagement (sessions) and a 7% lift in retention."

— Conrad McGee-Stocks, User Acquisition Lead at Uken Games

Get more players for your mobile game

Find the most valuable users to achieve your campaign goals and keep your game growing.

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