Unity Virtual Rooms

Pull your audience into new worlds using the leading platform for VR. With Unity’s revolutionary advertising solution, you can now create truly immersive and captivating content for the next frontier of advertising in VR

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Jigsaw VR

In October 2017, Lionsgate and Unity partnered to deliver the world’s first VR advertisement. To connect with fans on a more captivating level, Lionsgate brought its Saw franchise to life in virtual reality for one of the most immersive brand experiences in its history.

The ad appears in a natural part of the virtual reality experience storyline. Never forced, the player has the ability to choose to enter into the room, in which they then become fully immersed in the brands experience for 30-60 seconds. Upon completion, they receive reward for viewing, creating a memorable experience.

 

Create interactive, branded advertisements

  • Build customizable and interactive apps where the viewer can participate in your brand story
  • Enable viewers to interact with objects and engage with their surroundings
  • Allow your audience to experience your brand at a captivating and emotional level

 

Reach a wider audience

  • Maximize your audience across VR apps made with Unity as well as the latest VR platforms
  • Utilize our integrated Unity Analytics to gather standard ad metrics and measure the emotional response of users

 

Enjoy an efficient, real-time workflow

  • Create a virtual reality experience for your brand quickly and efficiently by iterating in real-time
  • Tap into one of the largest global creative communities for resources and customization ideas
  • Collaborate with creators on Unity Connect for project support

 

Quotes:

“Diehard franchise fans and new horror buffs alike are in store for a truly visceral and entertaining experience that’s sure to thrill. As big believers in the power of immersive storytelling, we are incredibly excited to bring Jigsaw into the world of VR.”
- David Edwards, SVP of Digital Marketing at Lionsgate

“People won’t passively watch Unity-created ads; they'll play with them. Ads are usually linear and there's nothing linear about VR.”
- Julie Shumaker, Vice President of Business Development of Advertising at Unity Technologies

“Our goal is to enable advertisers to build high-quality, engaging content quickly which will create memorable experiences, and can seamlessly reach users across all VR platforms.”
- Agatha Bochenek, Head of Mobile and VR/AR Advertising at Unity Technologies

 

Resources:

Learn about the latest cinematic features

Watch demos and presentations

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